Although optimizing for MSN is different from optimizing for Google and Yahoo. The MSN algorithm is different and that is why, even if the same pages were indexed, the search results will vary.
The MSN Algorithm
There is quite a lot of speculation about the MSN algorithm. Looking at the search results MSN delivers, it is obvious that its search algorithm is not as sophisticated as Google’s, or even Yahoo!’s and many SEO experts agree that the MSN search algorithm is years behind its competitors.
One of the most important differences is that MSN still relies heavily on Meta Tags, as explained below. None of the other major search engines uses Meta Tags that heavily anymore. It is obvious that Meta Tags give SEO experts a great opportunity for manipulating search results. Maybe Meta Tags are the main reason for the inaccurate search results that MSN often produces.
The second most important difference between MSN and the other major search engines is their approach to keywords. Well, for MSN keywords are very, very important, too, but unlike Google, for MSN on page factors are dominating, while off page factors, are still of minor importance. Well, it is a safe bet that the importance of backlinks will be changed in the future but for now they are not a primary factor for high rankings.
Keywords, Keywords, Keywords
It is hardly surprising that keywords are the most important item for MSN. What is surprising is that MSN relies too much on them. If you try to polish your site for MSN and stuff it with keywords, this might get you into trouble with Google, which certainly is worse than not ranking well in MSN. But if you optimize wisely, it is more likely than not that you will rank decently in Google and perform well in Yahoo! and MSN as well.
Meta Tags
Having meaningful Meta Tags never hurts but with MSN this is even more important because its algorithm still uses them as a primary factor in calculating search results. Having well written Meta Tags will help you with MSN and some other minor search engines, while at the same time Meta Tags will not get you banned from Google.
The Description Meta Tags is very important. MSNBot reads its content and based on that judges how to classify your site. So if you leave this tag empty you have missed a vital chance to be noticed by MSN. There is no evidence that MSN uses the other Meta Tags in its algorithm that is why leaving the Description Meta Tag empty is even more unforgivable.
For better optimizing for MSN and even for Google and Yahoo, visit our SEO Packages Website.
Article Source: http://www.webconfs.com/